SHE’S STUNNING, TALENTED AND DRIVEN, MEET THE DRIVING FORCE BEHIND REVE PR, JAMEE GIDWTIZ.
What was the inspiration behind launching Rêve Public Relations? A few things propelled Rêve PR into existence: Certainly, my love for accessories coupled with my passion for talented, growing brands was one. Giving voice to emerging designers has been paramount to my work ever since I was the Market/Style Editor at Harper’s BAZAAR and Cosmopolitan International. The name “Rêve” is significant: “Un rêve” means ‘dream’ in French, which I speak fluently; and if you pronounce the word with an American accent, “revv”, it sounds like the starting of a motorcycle engine. I’m all about #revvving up brands that deserve to be seen, loved, photographed, purchased and worn!
How did you get involved in PR? I’ve been blessed with having a rather non-linear career through fashion. I started out as a fashion writer, then segued to the fashion department, where I was on staff at international publications; followed by styling celebrities for the red carpet and beyond. Several years ago, I was on set for a client’s album cover shoot when I got a call from a friend who had left Versace to start up the VIP division at Karla Otto, and was looking for the right person to open and run her New York office. That was the beginning of my shift from editorial to PR. I had been missing the writing and strategic thinking, so the change was simultaneously challenging and refreshing.
What skills do you need to work in fashion PR? Public Relations, like life, is a balance between being amicable and firm; always keeping your clients at top of mind, but also managing your time. I think Rêve PR offers our clients an incredible value because we see things from not only a PR perspective, but also through the eyes of an editor and stylist, all the while expressing like a writer.
What’s the biggest misconception about what you do? The biggest misconceptions are that PR is all about being fake and that PR is easy. I put 150% into everything we do and the results of my young company show that. True, I don’t sleep nearly as much as I should, but green juice, Kombucha and almond milk lattes help me through the day.
Do you ever want to run away with all the samples? Even better, I get to stay put with all the samples!
What do you love most about what you do? So much! I love hearing from clients when a new store has placed an order; it shows that we’ve been successful in helping create brand covet ability. I also love getting unsolicited emails from influencers saying that they love our clients’ work and want to photograph it, or wear it themselves.
What does an average day look like? It is never the same—running to meetings, calls with clients—I love when I’m asked to help price or merchandise a client’s line. At the end of the day, we love our brands and are elated when we’re asked to do more than a PR’s set responsibilities.
What’s been your biggest industry pet peeve? My biggest pet peeves in any human being are traits of arrogance and lack of loyalty.
What big things do you have in the works for 2015? Rêve PR is based in the Financial District, now home to Condé Nast and, next year, Time Inc. We’re finishing up our gorgeous showroom and will continue on our way to be the go-to accessory PR firm for the best accessory labels on the market! RevePr.com