Once the calling card of aging relatives and sorority sisters, the pearl has had a major style makeover. From edgy earrings to dazzling rings, there’s no doubt that the pearl is making a comeback with the help of jewelers such as American Pearl.

“Pearls are really the only gem that come from a living animal,” says Eddie Bakhash, President of American Pearl. “They are truly beautiful and rare. They have shown themselves throughout history in every culture and civilization, making them a part of our lives. Pearls were also one of the first currencies, so people always consider it to be something of value.”

Established in 1950 in the heart of New York’s Diamond District, American Pearl was one of the first to offer its wares Online. Harnessing the power of technology, it offers real-time customization to suit a wide variety of styles, tastes, and budgets. Browsers can choose from different colored diamonds, precious metals and of course, pearls—everything from natural colored Japanese Akoya Cultured Pearls to the stunning, Black Tahitian variety. “The pearl is extremely versatile,” says Bakhash. “They can compliment any kind of jewelry or ornament. They can also be strung up as necklaces, bracelets and earrings on their own.”

Custom pearl jewelry has seen a steady increase in sales over the last 18 months so expect to see many more stunning combinations shining brightly on jewelry lovers everywhere. If you’ve decided on a bit of bling this festive season, check it out. Or better yet, forward this to your loved one. A handy hint never goes astray. —