BOHEMIAN SOCIETY'S SCENT-SATIONAL ADDITION.
Bohemian Society has been outfitting the hip and the fabulous in their signature rock-chic ready-to-wear since launching in 2003. Based in downtown L.A., Victor Wilde— Founder/President and Chief Designer—has never been one to shy away from bad influences. In their latest offering, Bohemian Society has paired up with The Institute for Art and Olfaction to create Sex Tape, a signature scent that will “haunt you forever.” We caught up with Wilde to talk sensory overload and the allure of the forbidden.
Describe the Sex Tape scent in three words? Gets you laid.
What inspired you to add a fragrance to the Bohemian Society brand? I have always been the person who gets a headache as soon as I walk into the perfume section of a department store. I wanted to create something better, something that not only my customers would love, but I would love as well. Bohemian Society is a lifestyle brand. Sex Tape fits right in with that lifestyle. It is my job to empower people and make them look great. Now I can make them smell great too.
How did the concept of Sex Tape come about? I had a notebook of concepts and ideas. Saskia Wilson-Brown (from the Institute for Art and Olfaction), Shana Nys Dambrot (who is Bohemian Society’s story director) and I, were already toying around in the lab with scents, and I would bounce concepts off of them. The name Sex Tape immediately stood out and stuck. Tracie May-Wagner joined the team and a year later, we all made a Sex Tape together.
What was the most unexpected thing you learned about the fragrance industry while creating your own? I knew absolutely nothing about the industry when I first started the year-long process of developing Sex Tape. It was a very cool experience to see that, like other industries, fragrance has a great indie pulse behind it such as The Institute for Art and Olfaction. That and the fact that there are so many voracious collectors and fanatics out there that are crazy about scents.
How did you become involved with the Institute for Art and Olfaction? While working on a project with Shana Nys Dambrot and photographer Austin Young, I discovered Austin had worked with the Institute for Art and Olfaction and I expressed my desire to develop a fragrance for Bohemian Society. Shana made the introduction to Saskia and the party started from there.
Will perfume now be a mainstay in Bohemian Society’s repertoire? Yes. Yes, it definitely will. Much like Sex Tape’s tag line, “It will haunt you forever...” TheBohemianSociety.com