Coveted. Curated. Collected—That’s the motto behind Online delight Featuring everything from shoes and accessories to ready-to-wear, we go behind-the-scenes of this fabulous fashion favorite with founder Colleen Winter.

What inspired the creation of The love of thrift store shopping was how LuLu*s was created. We started off selling vintage clothes in 1996. Since then, we have evolved the company into what it is today,

What’s the best thing about being involved in this online fashion haven? With every day, there is something new—new trends, new ways to market the company, new ways to be creative, and new additions to the line.

Is there ever a time when you want to steal all the items for yourself? All the time. I especially love the LuLu*s label since I have a hand in creating the line.

What does an average day look for you at It involves lots of collaboration between departments. For us, it really does take a village to get it all done.

What’s the most fun part of your job? I really love the merchandising of the brand and the marketing.

Who are some of your favorite designers at the moment? At the moment, I am loving all of the Australian designers that we are carrying.  

What’s the future hold for 2015 is our biggest year yet! We have been working hard to provide on-trend, quality pieces. Expect this to continue.

Check out more from our May Warrior Issue