Mother.ly is a new digital community platform and parenting resource for modern moms to get news, information, inspiration, products and services curated to their evolving lives. We caught up with co-founders Jill Koziol and Elizabeth (Liz) Tenety to talk style, inspiration and those extra five inches.
Jill is a high-energy, passionate entrepreneur who is eager to solve problems big and small. She has experience marketing to mothers through HoneyBee Child and a background in both strategy consulting and career coaching. Jill resides in New York City with her husband and two beautiful daughters.
Liz is a dynamic, inspiring, and award-winning journalist and editor. She's an innovative, big thinker on digital media strategy and determined to create a community for moms to learn, grow, share and evolve. Liz resides in Palo Alto with her husband and two adorable and "energetic" sons.
Flats or five inches?
Jill: Must I choose?!?! For running around the city (and after my active daughters) a ballet flat makes me feel put together and chic while still being functional. But, I could never part with my five inches for a saucy night on the town or, a meeting where I need to feel my most confident. There's something about the added height that translates into power and confidence.
Liz: Let's meet in the middle: Wedges. I'm a huge fan of wedges of all kinds—peep toe, strappy, espadrille—for getting you the best of flats (walk-ability and comfort) with the height of heels.
Sequins or Satin?
Jill: Satin. I tend toward understated elegance and sequins just scream a bit too loud for me. Then again, we all have our sequin days… and nights.
Liz: Sequins—but only on the right occasion! Why? Sometimes a lady needs to sparkle!
Enormous bag or tiny tote?
Jill: I'm a lady of extremes. Enormous tote when I'm in Motherly work mode or have my girls in tow. But out on the town solo or with my husband, a colorful tiny tote is my go-to.
Liz: I'm the enormous bag lady! The truth is, if you want to have it all (work, kids and maybe even a life) sometimes you need to have a bag that can haul it all. I own a fabulous [vegan—sh!] carryall bag from Shiraleah in Chicago that I've taken on numerous airplane rides with kids, business meetings—even the gym! I think I can have it all—as long as it's all inside that bag.
Overdressed or under-dressed?
Jill: Overdressed. Always. I feel my best when I'm putting my best foot forward and represent the best version of myself. I always err on the side of overdressed—feeling and projecting a sense of 'put-together' is an important part of my identity.
Liz: I prefer understated. I'm always finding myself drawn towards elegant styles that are a bit timeless. Life is complicated, I like to keep my look streamlined, elegant and a little bit classic.
What's your fashion mantra to the masses?
Jill: It is all about your attitude! Rock whatever you are wearing with total confidence and get rid of anything in your closet that undermines that confidence. I've recently been into "capsule wardrobes" and find that have a streamlined, edited closet means it takes me much less time to get dressed in the morning and I'm always wearing something I love that gives me an extra five inches in confidence even if I'm wearing those ballet flats.
Liz: If you feel good, you look great. There's a million ways to look amazing, but the most important one is to make sure that whatever you're wearing, it makes you feel fabulous.
If you could be one shoe what would you be?
Jill: No question, the Valentino 'Rockstud' in all it's iterations—from ballerina flat to pump. It's elegant with an edge, definitely not to be messed with!
Liz: The only shoe I've ever bought more than once (I bought three times, three years in a row!) are Kelsi Dagger's strappy sandals in nude. To me, they define understated elegance. Loved them in everything I wore, even while pregnant several summers. I always felt chic (and comfortable!) wearing them.