Lele Sadoughi launched her eponymous line of jewelry in September 2012. Even she, a seasoned industry professional, couldn’t have predicted the brand’s meteoric rise. “I was fortunate to have garnered a decade of experience at big corporations, including J. Crew and Tory Burch,” explains Sadoughi. “I started my own line right after I got married because I wanted a more flexible schedule when starting a family. Of course, I work more now than ever before—isn’t that always the case—but it’s enormously rewarding to build something on my own.”
Her coveted line of statement jewelry has graced the pages of Vogue, ELLE, Harper’s BAZAAR, WSJ Magazine, The New York Times and been worn by everyone from Naomi Campbell to Nicole Kidman. The brand launched with retailers Moda Operandi and Neimanmarcus.com and soon everyone from Net-a-Porter to Harvey were stocking her unique, colorful creations. “I feel fortunate to have built such a wonderful team that is truly excited for the growth of Lele Sadoughi,” says Sadoughi. “At first, we were calling press and retailers, and now we have them perusing us. That’s the best compliment!”
Sadoughi likes to experiment with different cuts of genuine stones in her jewelry working with marble, sandstone, hematite and milky glass stones as well as gold=plated brass. Her goal is to create conversation pieces that can express our mood of the day. “When you look good, you feel good,” says Sadoughi. “Personally, I’m drawn to statement pieces, and like to think the women who wear my jewels with pride stand taller and feel confident.”
Now in its third year, this tireless designer—and now mother of two—is busy working on a home collection. She plans to evolve Lele Sadoughi into a lifestyle brand with many more products on offer. Whether you’re already a fan or are yet to discover her bold and beautiful creations, keep an eye out for more Sadoughi magic in stores very soon. LeleSadoughi.com — ANGELA GILLTRAP
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