We fell head-over-heels in love with Manhattan store FLAT 128. Foundered by style aficionado Elizabeth DuBois, it’s dedicated to bringing U.K. talent to N.Y.C. Filled with drool-worthy designs and delectable accessories, we caught up with DuBois to talk inspiration, design and the best of the Brits. — Flat128.com
What inspired the creation of FLAT 128? Ever since I was a child I knew I wanted to own my own business and have dreamed that it would be my very own retail store. When I was sixteen, I made my first trip to England for a summer program at Oxford University, where we did mini trips all over the country. That is the moment I fell in love with England. During my twenties, I lived in London off and on and fell in love with British design and culture. There is a history of craftsmanship in England that has been of paramount importance for hundreds of years. Along with the quintessential English heritage brands, there are so many new designers with bursts of incredible creativity. While studying —and then later on working—in London, I met different designers from all sorts of mediums.
What’s the best thing about being involved in FLAT 128? Each day is completely different from the next. I’m constantly meeting new people from all over and I’ve met so many new friends from the neighborhood.
Is there ever a time when you want to steal all the items for yourself? Of course! When new items arrive it’s always like Christmas—even when I’ve seen all the pieces in-person before.
What does an average day look like for you? I get to the store by 9am (Monday through Friday) and settle in my office to eat breakfast and scan through my usuals: NY Times, NY Magazine, Jezebel, and my go to blogs. I keep up with what’s going on in NYC—fashion/retail wise—as it can directly influence my store. Then I get to all of my emails (my inbox has to have less than five unreal emails otherwise it drives me nuts! I am very particular with that sort of stuff). The store opens at 11am so I make sure I have everything tidied up and ready. Throughout the day I’m dealing with customers, more emails, looking into new designers, admin work, and whatever else may come my way. Each day is completely different, which I enjoy as it keeps it exciting. There are always new projects coming up and new interactions. I close at 7pm, so depending on the day of the week, I’ll usually head to dinner/drinks with friends.
What’s the most fun part of your job? My favorite part is discovering new designers and visiting their studios/workshops if I’m in London, or if they’re in New York, meeting with them here.
Who are some of your favorite designers at the moment? Age of Reason, which I’ve carried since the beginning, just introduced ready-to-wear, so I’m loving their new tunics printed with safety pins. Their ‘cheeky’ silk scarves are also always a classic. Maria Zureta’s jewelry pieces are all one-of-a-kind made from completely vintage materials, so their collections are always incredibly special. Other designer favorites at the moment include Heart & Noble, Ricardo Rodriguez and CF Concept.
What’s the future hold for FLAT 128? I’m working on a brand new concept for the store, but that’s under wraps for the moment. Stay up to date with our social media to be the first to hear about it though!
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