NOVESTA LAUNCHES FIRST U.S. COLLECTION

Novesta has launched their first U.S. collection with the introduction of the brand’s unisex sneakers; a low top called the Star Master and a high top called the Star Dribble, available for Spring 2016.

The Novesta story began in 1939 when the famous shoemaker Jan Antonin Bata opened a factory in the small town of Partizánske in the middle of Slovakia. Since its debut, Novesta has become one of the most popular brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are a favorite around the world. The brand is dedicated to manufacturing shoes according to the highest environmental standards, using materials such as natural rubber and 100% cotton and linen. These certified materials allow Novesta to produce ecological footwear of the highest quality. The natural rubber sole is machine-pressed onto the body of the shoe. The shoe is then finished by precise manual work completed by skilled craftsmen. This ethical and ecological process results in tire marks around the outsole which is Novesta’s trademark look.
 
“We are thrilled to introduce Novesta to the states," says Matt Butlett, Novesta North America Brand Manager. "Ecological footwear is important to the American consumer; addressing that preference with such dedicated care in manufacturing produces a classic sneaker that will appeal to men and women across the country.”
 
MSRP is $89.00 for the Star Master, $99.00 for the Star Dribble and are available at specialty boutiques nationwide. For more information, visit Gonovesta.com.