In 1947, Rose Repetto created her first ballet shoes in a tiny workshop near the National Opera of Paris. Her son—dancer and choreographer Roland Petit—was by her side to encourage and advise her. Soon, legions of prima ballerins were requesting Repetto ballet shoes, and the brand’s first boutique was opened at 22 Rue de la Paix in Paris.
Unwilling to simply be the dancer’s go-to, Repetto decided to take this iconic style from stage to street, creating the first ever fashionable ballet flat embraced by style icon Brigitte Bardot and soon, women the world over.
Today, Repetto hits the streets of Soho as the iconic brand opens its first U.S. brick and mortar store. The 2,350 square-foot store at 400 West Broadway in New York City, includes authentic dancewear as well as a wide variety of footwear from loafers and Mary Janes to heels and boots.
The exterior takes advantage of Soho’s classic architectural elements including cast iron columns and arches, which dovetail with similar elements evident in Repetto’s Parisian stores. And, like the Rue de la Paix flagship, the use of projectors at the entrance provides dramatic lighting inspired by the catwalk.
The circular room at the back of the store houses “L’Atelier Repetto”—a service that allows men and women to customize select Repetto styles. Surrounded by classic ballet apparel such as tutus, the space links the elegance of dance with chic city style, the two worlds that Repetto celebrates in equal measure.
This marks the brand’s 83rd store worldwide, so wherever you are, make sure you put this store on your Shop Stop and next time you don a ballet flat, take a moment to thank the lovely Rose Repetto. Repetto.com — JULIA STUART
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