Dior made fashion history once again as they named America’s most eclectic rapper as one of the four models for their latest campaign. With Rihanna as the first person to front the women’s label, as iterated by the online publication Complex, it was time for the men’s category to follow suit.
“Under the creative direction of Kris Van Assche, the iconic French brand Dior Homme has become renowned for its sleek and clean-cut, slim-fitting silhouettes,” explains the international apparel retailer Lyst. Van Assche sought to work with 27-year-old Rakim Mayers, better known as A$AP Rocky, because of his unique taste in style and his fashion-influenced music.
Rocky has always had a vested interest in fashion, attending various runway shows and snapping photos of every creation. The record producer is also a name often uttered in the industry, as the luxury menswear designer Astrid Andersen described him as a new generation hip-hop artist that is dedicated to fashion and engages directly with it. With a keen eye for urban style as well as prestige, he recently collaborated with the coveted J.W. Anderson to work on a winter collection. Rocky shares with Luke Leitch of Vogue that the two met through friends, and the admiration for each other’s work grew to the point that led them to this creative partnership. The collection includes track coats, two faux fur jackets, hats, and knitted track pants in original silhouettes, which he may end up wearing for one of his performances.
But his love for urban streetwear is no different from his love for formal brands, which is why he is just as excited to work with a powerhouse like Dior as he is with putting his own flavor in a collaborative clothing collection. For Dior Homme’s newest campaign, he joins three other talents that come from different countries, and essentially different universes: Kids filmmaker Larry Clark, young French actor Rod Paradot and model Dylan Roques. Collectively, they represent a certain rebellion and are also perceived as free spirits.