A quest for the perfect shoe was the catalyst for Atiana, a Sydney-based footwear label founded by Danielle Louise. “I’ve always been creative,” says the Australian designer. “But it was after an internship in New York that I was inspired to step out on my own. Being tall and traveling a lot, I found it hard to find the perfect pair of shoes you could wear with everything, this inspired me to explore that gap in the market.”
Exploring the perimeters of form meets function, the designs of Atiana exude a sense of effortless style that has become synonymous with today’s hottest labels. The shoes are created to elevate your everyday with Italian-made footwear conceptualized in Australia.
This street-chic aesthetic has universal appeal not only for its on-trend designs but for its quality manufacturing. It’s something Louise is taking to the International market with great success. This year, the brand showed at London Fashion Week for the first time — “Our most exciting achievement to date.”
With Global expansion on the horizon, and a long line of fans waiting in the wings, Atiana’s commitment to creating timeless wardrobe staples is its key to success. Still a relative newcomer in the world of fabulous footwear, we’re excited to watch the evolution of this design favorite. Atiana.co — ANASTASIA RUBEN
San Francisco based footwear brand Birdies, announced a $2 million Series Seed funding round for their in-demand luxury slippers.