Created by jeweler James Smart and sculptor Laura Hemsley, Magnetic Deluxe combines 3D technology, sculpture and traditional techniques to create statement jewelry you'll want to flaunt. We catch up with Laura Hemsley—designer and co-founder—to talk style, inspiration and the best in all that shimmers and shines.
Describe your brand in three words: Sculptural, contemporary and innovative.
What is one piece of jewelry you never leave home without? Hoop earrings have long been one of my jewellery box mainstays. Whether I'm wearing a delicate or bold statement pair, I love how hoops balance with the natural form of the ear.
If you had to choose, would it be silver or gold? If I had to choose one or the other, I would go for gold. I do love silver as well and also jewelry that uses mixed metals.
What is one thing people would never guess about you? I love making electronic music in my spare time, especially exploring synthesisers.
Priceless is... That moment of slipping on a special item that not just looks amazing, but also augments and empowers your sense of self and inner being.