Designer: Punam Gudka |

Describe your designs in three words: Everyday. Elegant. Eclectic.

How did you get started in the jewelry industry? In late 2013, I was creating capsule collections of one-of-a-kind fashion accessories using luxury Indian printed fabrics and vintage textiles. While on a sourcing trip to India, I visited Jaipur, the Pink City. I fell in love with it’s beautiful, rich architecture and abundance of precious and semi precious gemstones. I found myself going from shop to shop, looking for high-quality gemstones at the right price. On my return to London I began hand-making very bohemian, one-of-a-kind beaded earrings and necklaces with all that I had collected, but this was not enough. The creative juices were flowing, I was inspired, I wanted more, so I started working on more technical designs using precious metals. I wanted to design quality pieces that would make great heirlooms with high-end appeal. Soon the Bella Ball Pendant evolved and it just went from there.

What materials do you most like to work with? Precious and semi-precious gemstones, their natural beauty can really bring a design to life. They also have great energy, healing powers and can celebrate someone’s birthday or an important anniversary.

What’s one thing jewelry design has taught you about life? Make the most of every opportunity and talk to as many people as possible, you never know what doors it may open.

What’s your greatest professional accomplishment to date? In 2012, whilst pregnant with my daughter, I found the courage to follow my heart into the fashion world. A world I had always dreamed of working in. I explored all aspects of the industry, and took the time to learn new skills, techniques, develop designs and experiment with different materials. It is this journey that led to the launch of SB LONDON, Fashion Fine Jewellery in 2015.

What’s one thing people would never guess about you? I love to play scrabble on my iPad.

Priceless means: Spending quality time with my family and the sound of my daughter’s laughter.

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