EYE ON BEAUTY: BEYOND HER BLUSH

Beyond Her Blush

CURATED BEAUTY PRODUCTS DELIVERED TO YOUR DOOR, THAT'S THE BEAUTY OF BEYOND HER BLUSH. WE TALK TO FOUNDER MICHELLE GRUNDMAN ABOUT LIFE IN THE FABULOUS LANE.

What was the inspiration behind Beyond Her Blush? I love the element of surprise. Getting a surprise box every month is exciting and something to look forward to. Ever since I was little, I was always a fan of the “fruit of the month club”, etc. Beauty and fashion have always been my passion. I was excited to try the beauty boxes on the market but when I did, I wasn’t sure how to use some of the products. In addition, I didn’t necessarily have all the products needed to get the “look.” That’s when I new there was a void to be filled.

What makes Beyond Her Blush so unique? Instead of creating another box, I offer a beauty kit that gives you step-by-step instructions on how to use the products (while still maintaining the element of surprise!). It’s also curated by celebrity artists, so you are getting looks that are on-trend by the ultimate professionals who specialize in a particular category.

What’s your personal beauty philosophy? It’s all about confidence. You just need a dab of lipstick or smokey shadow that instantly enhances your look and the way you feel! That’s exactly where the name “Beyond her Blush” came from. We want our customers to feel beautiful and exert confidence. Go beyond the blush, feel beautiful because you are.  

What’s your biggest beauty pet peeve? Noticeable foundation that stops at the jawline. I want to stop every person I see and let them know that haven’t blended their makeup all the way.

What exciting plans do you have in the works for 2016? We’ve partnered with some incredible high-end designers, stylists and makeup artists to curate boxes as well as having up-and-coming brands participate in different boxes. I’m very excited to see what the rest of 2016 holds for Beyond her Blush. — BeyondHerBlush.com