Award-winning British fashion designer Craig Green has teamed up with tennis icon Björn Borg for a limited edition collection, marking Green's debut in designing a full sportswear collection.
The Craig Green x Björn Borg capsule collection incorporates eighteen unique sportswear pieces, of which five are performance sport. The monochrome collection, entirely in black and cream white, is sold exclusively at selected retailers such as Opening Ceremony in New York, Wild Style LA, Storm in Copenhagen, Yme Studios in Oslo, Temporary Showroom in Berlin and Selfridges in London, as well as globally through bjornborg.com. Prices range between €30-450.
“The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage. The idea is to have a multi-functional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle – a development of the whole motif I often explore”.
Green's work, whilst originally designed as menswear, is noted for its unisex and gender neutral qualities. Green won the British Fashion Award for Emerging Menswear Designer in 2014 and he is a favourite among Rihanna and Drake. Shop the collection now at BjornBorg.com
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