Lithuanian fashion brand DUE Fashion finds inspiration in the environment. All of their pieces feature stunning prints of nature, a fresh take on everyday objects— from a pair of fish scale printed leggings to a tunic dress featuring a print of crumpled black paper. We get the scoop from Indre Raubaite, project manager of the brand, on what inspires the prints and what materials are their favorite to work with.
How did you become involved in fashion design? I was working in an advertising agency for almost five years, but fashion design was always the topic I was interested in. I worked with other fashion brands and was responsible for their marketing during those times; but then the day came when my friend, one of the founders of DUE Fashion, offered me to join their team. My answer was yes in less than one second, this was the first time in my life when I had no doubts that this was the thing I wanted to do.
What materials do you most like to work with? As DUE Fashion is mostly about the prints, we could never stop talking about this topic. We seek the materials and collaborate with the artists, and as a result, each item has its own story. Talking about the fabric, velvet is one of our great discoveries for some time already. Velvet that we use is easy to look after and the most important thing is that the prints placed on the velvet gain more shades, the texture of the velvet adds shadows; it gives a feeling that the fabric is alive.
How do you think your geographical location influences your aesthetic? DUE Fashion was born in Asia four years ago when founders Indre Lukosiunaite and Linas Sinkunas were both living and traveling there. They were inspired by the beauty of nature, and the first collection of tops featured satellite photographs of the Earth. Our brand has a close relationship with nature that inspires the whole team now. At the moment, DUE Fashion is located in Lithuania. This small but beautiful country has 4 seasons — with hot summers and cold winters. Each season surprises us again and again — last winter we discovered long walks in the snowy woods. How could this not be inspiring?
What’s been your greatest professional achievement to date? The greatest achievement is returning customers; we believe it is the best compliment to any brand.
What’s one thing people would never guess about you? I am in love with the nature that is strongly visible in our works; but I am also totally scared of spiders.