Launched this Spring, designer duo Longshaw & Ward have pooled their creative talents for a covetable collection of women's wear and accessories. We caught up David Longshaw—one half of this husband and wife team—to talk style, inspiration and their evolution of style.
How did you become involved in fashion design? From being at school, we both separately wanted to be designers. Kirsty and I met designing in Italy for Alberta Ferretti. It was our first design job after university—Kirsty's from Oxfordshire, she studied on the fashion MA at St Martins. I'm from Manchester, I went to St. Martins BA (fashion women's wear) then the Royal College of Art (MA women's wear course). After Ferretti I went to Max Mara then we returned to England to launch our own, separate labels which we had of about five years. We decided to merge our labels, as we thought it would be more fun and that we could create more exciting, stronger collections together.
What materials do you most like to work with? We love to work with unexpected combinations, high-end fabrics with more everyday ones to create an interesting juxtaposition. We also like to use fabrics like net to create layering and depth to the pieces. Our super impractical net parka is one of our favorite pieces.
How does your geographical location influence your aesthetic? Though we weren't born in London it feels like home, particularly creatively. From the people, galleries and theater, to the amazing architecture, London is constantly inspiring.
What’s been your greatest professional achievement to date? We're still waiting for it. It’s fashion, so it’s always changing and you can never spend too long thinking about past achievements.
What’s one thing people would never guess about you? Our studio is based in an old violin shop.