DESIGNER TALK: LOVE HATE PARALLEL

Love Hate Parallel | Heaven Has Heels

How did you become involved in fashion design? As a kid I always knew I wanted to do something related to creativity; something that could be memorable and acknowledged. I can´t remember making clothes for my dolls or styling them — since I've always been a tomboy — but I do remember my illustrations, mostly about people´s faces, big eyes, and writing plays at school for commemorative dates. It allowed me to express my dreams and imagination on a piece of paper, whether through words or images.

I first got involved in fashion when I was fourteen, my big sister got engaged, and I got obsessed with bridal gowns. I would sketch non-stop and had my drawings with me everywhere. We visited some bridal stores and a designer fell in love with my sketches, he saw the potential I had and he asked me to see him once a week at the store, so he could help me to improve for free! I ended up designing my sister´s flower girl dress. A year later, I was designing for a bridal store, it was a great experience and made me understand that a garment can make people feel beautiful and happy.

Years later, I studied fashion business at Anhembi Morumbi University in São Paulo, then moved to Japan for six years, London for two, where I did a short course in Fashion Branding at Central Saint Martins, then moved back to São Paulo and did four years in BA Fashion Design/Surface Design at FMU university and Senac. I needed to see what was out there and got to know myself better. I spent several years designing kid's and teen's collections for different companies before launching Love Hate Parallel in 2015.  

What materials do you most like to work with? I love different fabrics and textures, but my first rule after sketching is: make sure it's durable and comfortable. 70% of my current collection is cotton spandex, cotton satin and polyester.

How does your geographical location influence your aesthetic? Australia is such a big and green country. Nature should be the source of inspiration for most designers, but I think people became multicultural, they are everywhere, and even when they are home, they´re still internationally influenced by technology. I am an international person since I have lived in different countries. I love international life and big cities. The globe has influenced my aesthetic.

What’s been your greatest professional achievement to date? I have seem my designs on websites and monthly local magazines, but nothing like having your own label and your first collection with 150% of you and what you believe. Love Hate Parallel launch is my greatest professional achievement so far.

What’s one thing people would never guess about you? I´m still a tomboy and I have a hate and love relation with fashion, that is what makes my heart 100% on it.