Descended from a long line of fashion innovators, Veronica Zaharia continues the family legacy with Parlor. We catch up with the enigmatic designer in today's Designer Talk.
How did you become involved in fashion design? I was born and raised in a family of artists and since childhood I was guided and educated to a career in the arts. Before I created Parlor in 2010, I was working in the television and entertainment industry and became acquainted with Romanian showbiz personalities, stylists and fashion editors, as part of the production teams of top television shows in Romania. My debut in the fashion world was a natural consequence of my education and previous career. I learned how to create patterns from my mother and grandfather —a famous tailor of Bucharest in the 1930s.
What materials do you most like to work with? I love silk fabrics and handmade embroideries.
How do you think your geographical location influences your aesthetic? I am very fond of our traditional costumes, the handmade embroideries, the colors and the story behind every pattern. One of my dearest designs, The Jacket , inspired by the ethnic symbols from the Romanian traditional costume has been highly appreciated by buyers all over the world. I believe Romanian traditional symbols will find their way in all my collections, whether it will be handmade embroidery or a different view on an ethnic pattern.
What’s been your greatest professional achievement to date? Parlor is my greatest achievement. It is a dream come true. It's constantly growing and I so happy when I realize that the brand values have not been altered over the years.
What’s one thing people would never guess about you? I can do 300 abs in a row :)