How did you get started in fashion design? When I was a little girl, I made copper, wire dolls and sold them at a fair for charity. My auntie taught me how to sew, and the basics of garment construction. She was an expert at hand embroidery and I observed first-hand the importance of combining colors to create shape. It was the time I spent with my Auntie that helped grow my passion for design and the manufacturing industry.
As a young woman in India, I started my own Real Estate business and found apartments for many of our embassy officials. Many of the spouses and woman working at the embassy were in love with the local fabrics and textiles, so I saw an opportunity to help them while simultaneously getting back to my passion for fashion design. would source sample swatches, sketch and develop unique dresses and gowns for each of them and take them to be cut and sewn.
Once I married my husband Ned, and moved to America, I grew my Indian manufacturing connections and was finally able to launch my own brand, fulfilling my lifelong dream of a career in fashion design.
What's your favorite material to work with? I love silk and soft flowing fabrics. The Shahida Parides brand is all about movement and empowerment. When woman are draped in fabrics that move, that are soft to the touch, they feel comfortable, beautiful and free.
How do you think your geographical location influence your design atheistic? My design atheistic is influenced by my travels across the globe. All of my signature prints are inspired by various experiences I’ve had, and colors I’ve seen, from the desert greens and browns of my home base in Tucson, to the vibrant colors equated to my home country of India. Each time I travel, if something catches my eye, you can bet you will see it re-imagined in one of my designs.
What is your greatest professional achievement? Although many clothing companies are doing this now, I really launched my business, and had great success with, being the originator of convertible kaftans and multi-wear skirts. My designs are inspired by a traditional kaftan, and made to be worn three or four different ways, allowing for ultra-styling diversity.
What is one thing people would never guess about you? I’m a very tough business woman. Being that I’m 5’1”, quite petite and rather soft spoken, people, especially men, assume that I will be a push over when it comes to business. However, they quickly learn when negotiating deals with me that that is far from the truth.
If you're looking for inspired design this season, look no further than Ana Locking's “Preachers and Believers” collection.
Sidle up to Spring with these eye-popping looks courtesy of makeup artist Samantha Klein.
Hello Kitty is taking Italy by storm thanks to its creative collaboration with Furla.
Behind-the-Scenes with Alexander Moura as she presents I’AM a "reflection of a present shaped by it’s past."
From stunning dresses to practical ponchos, there's no time like the present to embrace your inner super hero.
From free, wireless charging stations to curated packing lists, here are six travel apps for a stylish and stress-free life-on-the-go.
Inspired by the vast cultural heritage of India, Pariha celebrates the past while looking to the future. We caught up with designer and founder Parinitha Mn, to talk style, substance and sensibility.
If you have a closet full of clothes but nothing to wear, an appointment with fashion stylist Alison Rodman may be just what the doctor ordered.
Ready, set, runway! Independent Dutch designer Ebby Port makes her Berlin Fashion Week debut thanks to KALTBLUT Magazine and FashionClash.
Bigger is not always better particularly when it comes to the entrancing designs of Sivan Sova Jewelry.
Passionate, humble and talented, Tamasese has a clear trajectory for his designs. These are more than items of clothing they are expressions of art.
Actor Karimah Westwood on creativity, validation and working with Hollywood heavyweights.
Debuting with The Frame collection, MERÉ seeks to meld form and function with touch of Russian avant garde expressionism.
We talk to the experts about how to up our style game for fall.
For a country built upon the remnants of prehistoric tectonic plate movements, the Maldives certainly know how to pamper in true 21st Century style.
In the latest fab collab, Timo Weiland has partnered with InterContinental Hotel Group's Crowne Plaza Hotels & Resorts for a collection created exclusively for hotel team members. We caught up with the minds behind the design to discover their well-guarded travel secrets.
From remnants to ready-to-wear, we catch up with the beauties behind zero-waste label, LIVARI.
Since bringing live streaming to the runway, actually attending fashion week has become "so last season." Has Nicopanda solved fashion week's problems?
Transformation was the name of this collection and indeed, it's a fitting sentiment for lawyer-turned-designer, Nancy Tran, who debuted this season.
San Francisco based footwear brand Birdies, announced a $2 million Series Seed funding round for their in-demand luxury slippers.
Inspired by a voyage through different types of jungles; exotic, psychedelic, and more... newly appointed Artistic Director, Jean-Paul Goude, debuts his first Desigual collection at NYFW.
Find out what's in store this month thanks to astrologer Manish Kumar Arora.
Let Carnival come to you with these banana themed accessories. From Dolce & Gabbana to Sophie Hume everyone's getting in on the act.