Though past decades have been littered with trends of eye-catching hues, glitter, and over-accessorizing, minimalist style is finally having its time in the spotlight of the fashion world. This sleek simplicity has become synonymous with Scandinavian design and culture, a link explored in Dorothea Gundtoft’s new book Fashion Scandinavia: Contemporary Cool published by Thames & Hudson. This modern and environmentally sustainable style has always been the capstone of Scandinavian architecture and home décor, but it's now becoming a global fashion sensation. With the growing popularity of Nordic designers, this trend is becoming a cross-cultural staple, and is heavily influencing the future of the world of fashion.
As a stylist and writer for Dazed & Confused, V Magazine, Vogue Italia, and Style.com, Dorothea Gundtoft is more than qualified to dive into the world of Scandinavian fashion and use her expertise to compile an exploratory look at this style. Fashion Scandinavia features interviews with a range of more than fifty unique designers from across Norway, Sweden, Iceland, Finland, and Denmark. Gundtoft individually profiles each designer through interviews and photographs, to gather their respective take on the Scandinavian fashion trend, and how they are aiding to bring this style worldwide. Interviewees featured include both well-established brands like Acne, DAY Birger et Mikkelson, and Marimekko, as well as up-and-comers such as Soulland, Peter Jensen, and Ann-Sofie Back.
These features spotlight not only the labels’ creations, but also their personal and professional influences and what Scandinavian design means to them, allowing readers an insight into designers’ minds and hearts. The book is well-stocked with photographs of each label’s work, giving readers a clear image of what Scandinavian design is, and the range of capability of such a style. It shows the multifaceted nature of this style, from the gothic inspired to the sharply tailored. Gundtoft’s diversity of features, fashion insight, and curious eye allows her to create an in-depth and encompassing profile of what Scandinavian fashion is, and what it is set to become. ThamesandHudsonUSA.com — MERIAL WILES