DESIGNER TALK: HERON DESIGN STUDIO

HERON DESIGN STUDIO PROVES THAT ART AND FASHION ARE NOT SO DIFFERENT. THE BRAND'S LUXURIOUS SILK SCARF CREATIONS LOOK LIKE THEY SHOULD BE HANGING IN THE METROPOLITAN MUSEUM OF ART AS WELL AS AROUND YOUR NECK. THE WOMAN BEHIND IT ALL, DITA HAVLOVA, TALKED TO US ABOUT FINE ART, EUROPEAN INFLUENCE, AND MAKING FASHION PERSONAL.

How did you become involved in fashion design? My background is fine art and fashion design. Since I was a little girl, I wanted to be an artist. Drawing and painting came to me as a second nature and always love to loose myself in the art fantasy world. Naturally, I chose to study fine art. As I was growing up, I fell in love with fabrics and began to design clothing. First for myself than for friends. I went on to study fashion design and illustration.

What materials do you most like to work with? While studying fashion design in Prague in Czech Republic, where I am originally coming from, I decided to make my own fabrics, as I never could find the one I really liked. First I tried screen printing and then one of my teachers showed me how to paint on silk. I fell in love with this luxurious delicate fabric and stayed faithful to it ever since. Nowadays, I have two ranges of accessories. One is hand-painted and another is printed.

How do you think your geographical location influences your aesthetic? Living in London can be very hectic and busy but also very influential. There are many absolutely amazing artists and crafters living working here. There are also many galleries and art is generally very supported. I love its multiculturalism, you get a taste of many different cultures and that is very enriching.

What's been your greatest professional achievement to date? For me personally , starting my own brand just after finishing my maternity leave whilst still having a full time job, was the biggest achievement.

What's one thing people would never guess about you? I was a hard core punk kid who preferred sportswear with a personal touch (I used to dye and paint all my clothing).