IVYLEE COPENHAGEN: THE RISE OF NORDIC ELEGANCE

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Quality materials, understated details and natural colors are the identifying elements of footwear’s hottest ‘it’ brand Ivylee Copenhagen. Co-founded three years ago by fashion and footwear designer, Kristine Holgaard, the collection is all about something she describes as Nordic Elegance. “Nordic Elegance is more about how you feel wearing your outfit rather than showing it off,” explains Holgaard. “We prefer clean and timeless silhouettes with understated details. Colorwise, there’s a lot of neutrals—black, white and grays —often with an added pop of color. Ivylee Copenhagen adds a little feminine flavor and a touch of understated cool to the simple and clean Nordic look.”

This city-chic aesthetic translates to markets around the world as consumers begin to abandon “fast fashion” in lieu of timeless styles made of quality materials. In fact, Ivylee Copenhagen was first launched in the Australian market with much success. Now found throughout Europe and the U.S., it’s attracting loyal fans around the world.

For Holgaard, it’s a labor of love as she molds and shapes each design. She works closely with the brand’s manufacturing partners in Portugal who themselves, are seasoned shoe makers. It is definitely a learning process for both sides. “Sometimes they don’t believe a new idea is possible,” says Holgaard. “And we teach them something, by making the impossible, possible, and sometimes, it is the other way around. This process refines every little detail, from the concept—an idea drawn on paper—to the creation—when the factory’s machines make it come alive.” With Autumn/Winter collections coming ‘alive’ as we speak, one thing we can be sure of, Nordic Elegance is here to stay. IvyleeCopenhagen.com — ANGELA GILLTRAP

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