THE LAUNCH OF LONDON LUXURY LABEL, KARINA IK
There’s nothing quite as exciting as a brand’s first collection; witnessing years of inspiration come to life. This is the case with newly launched label Karina IK. Based in London handcrafted in Italy, the focus of Karina IK is precision and craftsmanship, its founder Karina Oikonomidou-Ikonomova committed to every aspect of the business. However, it was originally fashion that drew her into the design world.
“The whole fashion industry process of supply chain, distribution and sales always attracted me,” says Karina. “But then on my foundation degree at UAL Chelsea College of Art and DesignI realized I was obsessed with leathers!”
Karina had found her passion and made the decision to focus on footwear. “I realized that everyone needs shoes, it’s such an important part of our wardrobe. It is the main detail of an outfit and if the shoes are of good quality and look good, the rest comes second.”
Karina completed the BA degree in Footwear product design and development from London’s Cordwainers College (LCF) adding to her vast and diverse qualifications which include a Master of Science from Imperial College London and degree in marketing from the Polimoda Institute of Design in Florence.
After graduating, Karina continued to hone her skills taking orders for customized shoes in London. In her mind however, the company was taking shape. In 2015, it became official and Karina IK came to life with the Autumn/Winter 2016 Opus Magnum Collection. A collection that consists of ten styles in thirteen colors designed with quality leathers and exotic skins handpicked from the best tanneries in Italy. Inspired by Divine Proportion and the Golden Mean, these are timeless pieces that will see you through life’s ups and downs created with a particular woman in mind.
For Karina, that woman is passionate, confident and active—whether it’s traveling, taking care of a family or on the social circuit. “She has to have a passion,” explains Karina. “The IK woman needs exclusivity in her life, as she has seen the world and appreciates quality and rarity. She needs shoes that can keep up with her busy lifestyle and that are comfortable; that allow her the confidence on the ground that reflects the power she holds.”
As a designer, Karina is committed to providing luxury shoes that are as comfortable as they are chic. “When it comes to shoes, comfort is necessary as it is our health we are talking about,” she explains. “Our feet are directly connected with the majority of organs in our bodies.” It is this message along with the creation of timeless designs that are the brand’s upcoming focus. “One of our big projects for 2015 is to create an awareness among young women especially, to start looking after the health of their feet. After all, we want them to wear IK shoes for as long as they would like to!” For lovers of heavenly heels, we look forward to the future of Karina IK and the luxury footwear revolution that creates killer kicks that can keep up with our busy lives. KarinaIK.com — JULIA STUART
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