If you’re after hardcore romance, Loveday London is the brand you've been searching for. The luxury lingerie and lifestyle brand delivers designs that are fiercely-feminine. Here, you’ll find everything from sexy lingerie and glamorous loungewear, to sumptuous quilts and pillows. We caught up with the brand’s charismatic founder Luisa Loveday, who seemed destined for a career in romance. — LovedayLondon.com
How did it all begin? Loveday London has been developing in my mind for as long as I can remember. I always knew I was going to start my own label; I used to design hats for Ladies Day at Ascot (a horse racing event in the U.K.) when I was a child and put my name into logos using microsoft paint!
What is your design background? I studied Design Management at the University of Manchester and graduated with a First class Honours degree. As part of my course I spent a year working with luxury lingerie brand Fleur of England. Having returned to Fleur after graduating, I started a design role at Coco de Mer London, where I was responsible for the creative direction of the company.
We love the brand’s tag line “The irresistible desire to feel irresistibly desired,” how important is it to feel irresistible? The catch phrase sits along side our tag line ‘Hardcore Romance,’ both of these are hugely important when developing new concepts and designs for the label. It’s essential that the wearer feels irresistible in Loveday London and all of our designs must be both feminine and erotic simultaneously.
What advice to you have for those looking to up their boudoir style? Confidence is key—it’s what unites the Loveday London customer. Both men and women should find their inner confidence to let their desires govern their choices when it comes to selecting boudoir styles. Loveday London is feminine enough to not be ‘scary,’ but sexy enough to ignite passion and new energy.
What exciting developments do you have in the works for 2016? 2016 has already been an exciting year, we brought the label to New York City for the first time in February. We’ll be back in August to the shows in Paris and New York. We also have a secret collaboration of an addition to our boudoir range in the pipeline for 2016.
Welcome to Tramp in Disguise; print-tastic women's wear created and designed by Finnish born, U.K. based designer Sini Moilanen.
We catch up with writer and director Keith Boynton as he dishes on his latest film project Seven Lovers'; a movie you're sure to love where ever you may be in life (or love).
As the demand for athleisure wear grows, the Canarian design team behind Adosmanos Sportswear ups the style stakes.
Launched this Spring, designer duo Longshaw & Ward have pooled their creative talents for a covet-able collection of women's wear and accessories.
Thought-provoking, controversial and awe-inspiring, welcome to the wonderful world of performance artist Marnie Scarlet.
Known for their eclectic designs and fantastical collaborations, Irregular Choice has done it again with their new Mickey Mouse & Friends collection.
We head to the Greek islands to talk design with women's wear creator Nadia Rapti.
Inspired by the celebrated Teva’s silhouette, the Brazilian footwear brand launches Melissa Connected.
Descended from a long line of fashion innovators, Veronica Zaharia continues the family legacy with Parlor.
Ana Locking's SS17 collection is the perfect ready-to-wear for those set to do battle in the concrete jungle.
Handcrafted in Italy, we talk expression, style and craftsmanship with the creator of Audere Lab.
London-based designer Rebecca Kellett pushes the boundaries of ready-to-wear with her eclectic collection of statement-making women's wear. We catch up with the award-winning up-and-comer in today's Designer Talk.
Magnetic Deluxe combines 3D technology, sculpture and traditional techniques to create statement jewelry you'll want to flaunt. We catch up with Laura Hemsley—designer and co-founder—to talk style, inspiration and design.
Go behind the designs of Stella Sallaku, a designer whose passion and dedication have seen her overcome insurmountable obstacles to turn her dream a reality.
The epitome of old-world glamor, kick off the week in style with this season's looks from Hannibal Laguna.
Find out what's in store this month thanks to astrologer Manish Kumar Arora.
We talk style with the founder of NOORISM, an upcycle brand based in Brooklyn that gives a new life to old denim.
This season Christian Louboutin takes a trip back in time to the swinging sixties. Psychedelic colors and free-spirited shapes pave the way for a sensational season.
New York. London. Taipei. The world is a stage for up-and-coming designer Tzuli Hsu.
Amidst the Fuori Salone at Milan Design Week 2017, Brazilian footwear brand, Melissa Shoes, has unveiled the Melissa FEM.IN.INE Collective: an art exhibition featuring two innovative installations in collaboration with Italian female artist Chiara Dynys and Francesca Pasquali.
From Chicago with Love: Meet Krystell Barraza, part of the next generation of great American designers.
Heaven Has Heels exclusive beauty editorial. Photographer Feliz Ruiz capturing the gorgeous Javiera Skrynnik of Uno Models. Hair & Makeup: Lis Valear. Stylist: Cintia Garzon
When it comes to statement handbags, look no further than Mayra Fedane. The whimsical British brand delivers drool-worthy designs to spice up any outfit.
Founded in 2015, Ivanka Hristova launched her eponymous brand following the success of her graduate collection. Born in Bulgaria, based in London, her passion for textile and print development and hand embroidered textile techniques make her one-to-watch.
As the weather heats up, we catch up with Malvados' Jennifer Rainnie to talk beach wear and big launch news!
We catch up with the founder of NarieClothing.com, a philanthropic online marketplace that will leave you inspired.
Avant-garde jewelry designer Seville Michelle launches her latest collection, Choke Me.
Definitely one-to-watch, we catch up with fashion designer Maria Pshenichnikova of Marp Collections.
Made with 100% vegan leather, the Madison Backpack from New York luxury brand Angela Roi is as chic as it is practical.