German-born luxury brand MCM celebrated its 40th Anniversary in style with a very special evening in its hometown of Munich, Germany. Founded in 1976 in the Bavarian capital’s hedonistic heyday, MCM owes its inspirational founding elements to the city—which has long combined a passion for glamour, music, fashion and travel with traditions of high quality craftsmanship, refinement, opulence and good design.
In a fitting homecoming, leading cultural and fashion luminaries including style icon Claudia Schiffer attended a glittering after hours party at the company’s flagship store in the heart of the city, Brienner Strasse 1. The exclusive reception embraced MCM’s current collection theme of Munich Epoque—with invited press, influencers and friends of the brand dressing up for an opulent and glamorous evening.
Following the cocktail reception, MCM’s Chief Visionary Officer Sung-Joo Kim invited friends of the brand such as Michael Michalsky (Creative Adviser at MCM) and Max von Thun (actor) among others to an intimate dinner at the world famous Munich Residenz, a stunning former royal palace of the Bavarian monarchs. The gala event, held inside one of the city’s most dazzling architectural gems, symbolized the company’s ongoing pride in its German roots, marking four successful decades of style and innovation.
Originally based out of a small shop on Kurfuerstenstrasse, MCM has grown to become a truly global 21st Century brand, and is currently sold in 430 stores in 35 countries. It’s a long way from its humble beginnings, but in a nod to the Munich-based artists, musicians and jetset crowd that embraced MCM from the outset, the company continues to collaborate with leading creative talents from Germany and beyond.
The anniversary year began with a limited-edition collaboration with renowned German contemporary artist Tobias Rehberger, followed by a critically-acclaimed capsule collection by British fashion designer Christopher Raeburn. Both projects reinterpreted the brand’s history of bold, aspirational design for today’s global nomads; a very fitting tribute to four decades of MCM. — MCMWorldwide.com