Melissa's Galeria in SoHo set the scene for its latest debut, a collaboration with designers Scott Studenberg and John Targon of BAJA EAST.
Known for their "loose luxury," the collectionconsists of 4 footwear styles: a flat slide, a flat sandal, a chunky high-heeled mule, and a closed-toe, lace-up ankle “Desert” boot, as well as 1 drawstring bucket bag. The MELISSA + BAJA EAST collaboration boasts the brand’s key raw material: recyclable PVC (100% cruelty- free!). The collection will be offered in metallic gold, powder pink and black, accented by the addition of a plastic python-embossed texture.
“We’re excited to be partnering with Melissa – right away we were awed by the caliber of the brand’s innovation over several decades,” said BAJA EAST designer, John Targon. “As a company, their approach to design is so complementary to our spirit and how we play with fashion. The whole MELISSA + BAJA EAST collaboration is a totally fresh way to approach a new category for us, and using Galeria Melissa as our show venue is going to elevate the NYFW experience dramatically.”
Designer Scott Studenberg adds, “We love the idea of making exotics accessible, and worked with Melissa to create a super-realistic 100% cruelty-free plastic python that we used throughout the collection. We also incorporated our PSYCHEDELIC TIGER print and our THRIVING message to edge out the collection.
Melissa + BAJA EAST collaboration will be available for purchase from today at all three Galeria Melissa locations around the world, including Galeria Melissa NYC (500 Broadway between Spring and Broome Streets), Galeria Melissa London and Galeria Melissa São Paulo. The shoes will retail between $105 and $150, USD and the bag for $170 USD. Additionally, all three Galeria Melissa stores will receive art installations to celebrate the Melissa + BAJA EAST collaboration.