It was back to the future for AWAYTOMARS' SS17 collection which debuted on the runways of ModaLisboa, Lisbon Fashion Week. Metallic hues and reflective fabric comprised an athleisure-inspired collection of men's and women's ready-to-wear. Launched in 2015, AWAYTOMARS is unique in that it is made by the people for the people, using a crowd-sourcing platform where the initial stages of the creative process are open to the general public.
“As our society evolves, new needs and aspirations around design are emerging: consumers today and tomorrow will choose by themselves: dreaming up, drawing, and ultimately creating what they wear. We are bringing an unlimited source of ideas to an industry which is visibly struggling to generate fresh ideas in-house” says Alfredo Orobio, one of the founders of AWAYTOMARS.
Styled with KISS-style makeup of early 90s-inspired pastels, this collection is a sign of the future of fashion. Awaytomars.com — ANGELA GILLTRAP