EYE ON BEAUTY: SOAPTOPIA

Soaptopia started as a vision in the Venice, California kitchen of Jolie Chitwood. Today, it's a booming business with a loyal following. We caught up with its illustrious founder.

Describe Soaptopia in three words: Yummy. Junk-free. Evolving.
 
How did it all begin? I was allergic to most beauty products like so many others are. The purest and most natural products were so difficult to find, so I decided to create them for myself.
 
What makes Soaptopia unique? All our soaps are handmade in small batches. Soaptopia’s responsibility in the Eco-centered community is devoted to identifying more environmentally friendly ways to bring the finest and freshest, 100% junk-free body care products.
 
What’s your personal beauty philosophy? The better we know ourselves, the better we can contribute to the whole. Empowering people to use their innate connection to that greater source is a dream of mine. After working in advertising and pushing messages that I didn’t necessarily agree with, I now embrace a true message, Love and Be Loved, ONE LOVE with our products as the vehicle.
 
What’s your biggest beauty pet peeve? Chemicals in beauty products
 
What exciting plans do you have for 2016? Keep producing more beautiful delicious products, with the message of wellness.