SOLS AND RYKÄ CHANGE THE GAME FOR WOMEN'S FOOTWEAR

SOLS and Rykä have teamed up to offer women custom-fit, 3-D printed Orthoticsin the name of comfort. SOLS—specialists in footwear technology—have incorporated their MAPP3D customization platform with Rykä's athletic footwear for women. The combination of medical research, digital manufacturing and computer vision technology in SOLS footwear technology will be seen in this new Rykä range.

“Rykä’s approach to female biomechanics is exemplary, and mirrors our own vision that no two feet are made equal," says Kegan Schouwenburg, SOLS founder and CEO. "This makes them the ideal launch partner for our platform. By partnering with Rykä, we’re reducing the reliance on aftermarket products for customized support, and ensuring a perfect fit every time. We love that a female focused brand is leading the charge towards mass customization,”

Senior Manager Natacha Alpert of Rykä's parent company Caleres, explains that this new partnership is just the beginning of brands using the MAPP3D platform, which shows us a move towards comfort and technology in female footwear trends. — KELLY ARMETTA