UP CLOSE AND PERSONAL WITH MALVADOS

Malvados Footwear | Heaven Has Heels

Jennifer Rainnie, one of the founders of Malvados, talks style, inspiration and new releases of one of our favorite beachwear brands.
 
Describe Malvados in three words: Cocktails and Rockstars.
 
How did you become involved in footwear? I’ve always been in fashion, and beach lifestyle brands. Flip flops and sandals are a staple and I felt there was something missing in the casual fashion category.
 
What do you love about it? I love being in the fashion business because it’s so creative and fast paced. Footwear is a favorite category because you can never have enough footwear. I also love the idea of your footwear taking you on each adventure you go on.
 
What's been one of your favorite moments working with the brand so far?
There have been so many. Seeing our first samples come to life for Spring 2017 and watching production come together. The biggest highlight was seeing MALVADOS in stores for the first time.
 
What exciting developments do you have planned for 2017 and beyond? We are launching Men’s for Spring 2018 and adding some leather styles to our women’s assortment.