Emma Ware | Designer Ware London

Describe Ware London in three words: Conscious. Elegant. Unconventional.

How did you get started in the jewelry industry? Very gradually! It was a reaction to my previous career which wasn’t creative and I wasn’t in control of. I just wanted to make beautiful things at my own pace and make my life about having fun. It’s also something I’ve come back to throughout my life since my mother put together a basic jewelry-making kit when I was a girl.

What materials do you most like to work with? Tactile, sustainable, unusual... Within those parameters, I’m open to ideas!

What’s one thing jewelry design has taught you about life? The importance of art. Being creative is a massively important part of life for the maker and the viewer/receiver. It’s not a necessity as such, but it is necessary. It’s a communication, a process, an expression, decoration. It is thoughts realized.

What’s your greatest professional accomplishment to date? Really just having a growing business is a massive and continuing accomplishment for me. Also doing a photo shoot in my underwear for Triumph’s Women in Making campaign is one thing I didn’t expect!

What’s one thing people would never guess about you? I used to work on Footballers Wives, Judge John Deed and Holby City among other silly U.K. dramas!

Priceless to you means... Irreplaceable. Unique. Our Earth and all the precious life on it is the epitome of priceless.