When you enter the world of heavenly heels, you roll the dice when it comes to commercial success. Every year thousands of design students graduate around the world compete for a place among fashion’s elite. Few make it, fewer still ever work out why. The deciding factor is not based on talent alone, but on tenaciousness—a willingness to listen, learn and apply experience, knowledge and creativity to the competitive world of fashion design. Up-and-coming footwear designer Camilla Elphick, is a designer who realized early on that luck favors the prepared.
“I have always had a real love for fashion and footwear from a young age but began my university studies at Parsons, The New School for Design in New York,” says Elphick. “I would try and direct each project during my Foundation year towards footwear design. It seemed like a good idea to then apply to Cordwainers at the London College of Fashion to the BA Footwear course. The course was a good start into the footwear world, but I also gained experience interning with Nicholas Kirkwood, Sophia Webster, Donna Karan, Paul Andrew and Charlotte Olympia.”
Inspired by everyday life, the process of concept to creation remains one of Elphick’s favorite parts of the job. “There are so many different parts to a shoe,” says Elphick. “It’s quite amazing how all of the different parts can come together to form a beautiful shoe that also holds the weight of a person.”
Conversation-worthy designs in classic silhouettes have propelled this designer into fashion footwear’s hottest young things. “I want women to feel instantly lifted, lucky and confident in a pair of my shoes,” says Elphick. “Style and comfort can work together. I do think it’s important to find the right shape and heel height for your foot and your lifestyle, but it doesn’t mean that shoes can’t be stylish too.”
With International distribution on her hit list, it won’t be long before we see the talents and tenaciousness of Camilla Elphick on the feet of the fashionable the world over. CamillaElphick.com — ANGELA GILLTRAP