WHEN WE GROW UP WE WANT TO BE SHARA HAYZ
Known as the tailor to the raver, Shara Hayz has been outfitting the fabulous since launching her eponymous label in 2012. Known for her signature styling, which happens to include LED electronics, lycra and bold digital prints, Hayz has been the designer of choice for the style curious.
“From day one I was always surprised by the amount of press and interest that my designs gained,” says Hayz. “I have never had to go out and sell what I’m doing, people have just come to me, and this has been a great incentive to carry on. It has given me more confidence in the knowledge that I’m doing something that people want to buy into.”
Hayz’ recent commission— to design an outfit for a Vogue Magazine shoot photographed by Mario Testino—is yet another testament to her bold fashion aesthetic; a dash of 1950s Sci-Fi, a spoonful of ‘80s electonica and a love of ancient civilizations. But it’s Hayz herself that adds the secret ingredient to her unique designs that follow their own trajectory.
“I was always a little bit anti-establishment,” says Hayz. “I liked something a little more alternative. I remember seeing images of the British designer Pam Hogg and her work in early issues of ID magazine and being in awe of how rock’n’ roll she was as a designer. I’m still inspired by her work and how she has achieved success in the mainstream creative fashion world.”
Hayz is well on her way to surpassing her idol with celebrities such as Lara Stone and the Scissor Sister’s Ana Matronic rocking her designs. Most recently, it was Rihanna that was up for a little Hayz action on her reality show Styled to Rock. The East London based designer beat 2000 entrants to present her collection to the recent CFDA Style Icon winner, something Hayz counts as among her greatest career moments to date.
Next up, it’s the catwalks of London Fashion Week calling with a hotly anticipated collection of ready-to-wear and bespoke pieces ready to hit the runway. “I love seeing people dressed up in interesting, colorful, outfits, people with character and a hint of attitude are my inspiration.” SharaHayz.com — ANGELA GILLTRAP